»»Airline Promotes Its Services on Second Life Virtual World
There are several large companies already active in Second Life, including car maker Toyota, IBM and Reuters Group, however Brazil’s TAM is about to become the first airline to promote itself in this online virtual world.
It will offer cyberspace flights that correspond to its real-world international service.
TAM said it will offer avatars - users’ 3-D representations that, ironically, can fly on their own - gifts to take virtual TAM flights to Second Life islands called Milan, Paris, New York and England.
The islands represent the leading Brazilian airline’s actual international destinations.
“It’s more of an institutional marketing tool, for people to learn about the airline’s destinations, and for us to be present in this new online fever,”
a company spokesman said. (Source).
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