In times where most of companies go offshore to cut costs, whether moving manufacturing plants or outsourcing to low salary countries, new fashion trends lead to new strategies in the apparel industry.
The concept that is going to have major implications for the supply chain of American retailers and on the manufacturing of apparel, as reported in the Newsweek article: A New Fashion Frontier - March 20 issue, is Fast Fashion.
Fast Fashion, for retailers means avoiding overstock and clearance sales, by introducing new items much faster than the norm, for shoppers means checking out the latest items weekly or even daily, rather than monthly. This typically European trend is now spreading out among the American consumers.
Top European retailers, such as H&M and Zara are moving rapidly into the U.S. market, as big American players, too big to copy the fast-fashion model from the ground up, are borrowing elements of it, moving from a seasonal cycle to something much faster.
Even though fast fashion remains a niche—it represented a little more than 1 percent of American market of apparel, H&M says the United States will be its fastest-growing market.
That could leads to shifting production for the U.S. retail market from China to less distant sites, like Mexico, in order to (more…)